TY  - BOOK
AU  - Kinnear, Thomas C. 
AU  - Bernhardt, Kenneth L. 
AU  - Krentler, Kathleen A. 
TI  - Principles of marketing
SN  - 0673465551
U1  - 658.8 KIN 23
PY  - 1995///
CY  - New York :  
PB  - Harper Collins
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -