Hill, Richard M. Industrial marketing / Richard M. Hill, Ralph S. Alexander and James S. Cross. - 4th ed. - Delhi : A. I. T. B. S, c1998. - xii, 703 pages : illustrations ; 24 cm. Includes bibliographical references and indexes. ISBN: 8185386196 LCCN: 74082925 Subjects--Topical Terms: Industrial marketing. Dewey Class. No.: 658.8 HIL