Loudon, David L.  <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Loudon and Albert J. della Bitta. 
 - 4th ed. 
 - New York :   McGraw-Hill,  c1993 [Reprinted 2005, 2013]. 
 - xxiii, 788 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070387672 9780070473812 0070473811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 LOU