TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
T2  - Irwin series in marketing
SN  - 0256228779
U1  - 658.8 CHU 23
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Marketing
N1  - Includes bibliographical references (p. [587]-605) and indexes
ER  -