Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 
 - 3rd ed. 
 - Cincinnati, Ohio :  South-Western Publishing,  c1996. 
 - liii, 890 pages :  illuatrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538849487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM