TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Marketing
SN  - 0538849487
U1  - 658.8 LAM 23
PY  - 1996///
CY  - Cincinnati, Ohio
PB  - South-Western Publishing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -