Schoell, William F.  <br/><br/>
Marketing :  contemporary concepts and practices / 
William F. Schoell and Joseph P. Guiltinan. 
 - 5th ed. 
 - Boston :  Allyn & Bacon,  c1992. 
 - xxvi, 781 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0205131506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 SCH