TY  - BOOK
AU  - Schoell, William F. 
AU  - Guiltinan, Joseph P. 
TI  - Marketing: contemporary concepts and practices 
SN  - 0205131506
U1  - 658.8 SCH 23
PY  - 1992///
CY  - Boston
PB  - Allyn & Bacon
KW  - Marketing
N1  - Includes index
ER  -