Toyne, Brian. <br/><br/>
Global marketing management :   a strategic perspective / 
Brian Toyne and Peter George Pakenham Walters. 
 - Boston :   Allyn and Bacon,   ©1989. 
 - xx,747 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205118291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848 TOY