TY  - BOOK
AU  - Toyne,Brian
AU  - Walters, Peter George Pakenham.
TI  - Global marketing management : : a strategic perspective 
SN  - 0205118291
U1  - 658.848 TOY  23 
PY  - 1989///
CY  - Boston : 
PB  - Allyn and Bacon, 
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -