McCarthy, E. Jerome. <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy and William D. Perreault. 
 - 4th ed. 
 - Homewood, Ill. :  Irwin,  c1988. 
 - xvi, 512 pages :  illuatrations ;  25 cm.  
 - The Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256060096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC