TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing
T2  - The Irwin series in marketing
SN  - 0256060096
U1  - 658.8 MCC 23
PY  - 1988///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -