TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 125902685X
U1  - 659.1 BEL 23
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -