Greer, Thomas V. Cases in marketing : orientation, analysis and problems / Thomas V. Greer. - 5th ed. - New York : Macmillan, c1991. - x, 421 pages : illustrations ; 24 cm. - Macmillan series in college marketing. . Includes bibliographical references. ISBN: 0023471352 LCCN: 88025300 Subjects--Topical Terms: Marketing--Case studies. Dewey Class. No.: 658.8 GRE