Greer, Thomas V.

Cases in marketing : orientation, analysis and problems / Thomas V. Greer. - 5th ed. - New York : Macmillan, c1991. - x, 421 pages : illustrations ; 24 cm. - Macmillan series in college marketing. .

Includes bibliographical references.

0023471352

88025300


Marketing--Case studies.

658.8 GRE