Weitz, Barton A.  <br/><br/>
Strategic marketing :  planning, implementation and control / 
Barton A. Weitz and Robin Wensley. 
 - Boston :   Kent,  c1984. 
 - x, 500 pages :  illustrations ;  24 cm. 
 - Kent series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534009719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 WEI