TY  - BOOK
AU  - Weitz, Barton A. 
AU  - Wensley, Robin.
TI  - Strategic marketing: planning, implementation and control 
T2  - Kent series in marketing
SN  - 0534009719
U1  - 658.802 WEI 23
PY  - 1984///
CY  - Boston : 
PB  - Kent
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -