TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement & method 
SN  - 8120309618
U1  - 658.83 TUL 23
PY  - 2000///
CY  - New York
PB  - Macmillan Pub. Co.
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -