Luck, David J.  <br/><br/>
Marketing research / 
David J. Luck and Ronald S. Rubin. 
 - 7th ed. 
 - New Delhi :  Prentice-hall,  c2001. 
 - xvii, 683 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8120304845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 LUC