Shaver, Dick.  <br/><br/>
The next step in database marketing :   consumer guided marketing, privacy for your customers, record profits for you / 
Dick Shaver. 
 - New York :   Wiley,   ©1996. 
 - xiv, 482 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471133590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Marketing direct.
<br/><br/><label>Dewey Class. No.: </label>658.84 SHA