TY  - BOOK
AU  - Shaver, Dick. 
TI  - The next step in database marketing : : consumer guided marketing, privacy for your customers, record profits for you 
SN  - 0471133590
U1  - 658.84 SHA  23
PY  - 1996///
CY  - New York : 
PB  - Wiley, 
KW  - Direct marketing
KW  - Marketing direct
N1  - Includes index
ER  -