International marketing /
Philip R. Cateora and John L. Graham.
- 12th ed.
- New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006].
- xxxiii, 697 pages : illustrations ; 28 cm.
- McGraw-hill/Irwin series in marketing. .
Includes bibliographical references and index.
0070598797 0072833718
Export marketing. International business enterprises.