Cateora, Philip R.

International marketing / Philip R. Cateora and John L. Graham. - 12th ed. - New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006]. - xxxiii, 697 pages : illustrations ; 28 cm. - McGraw-hill/Irwin series in marketing. .

Includes bibliographical references and index.

0070598797 0072833718


Export marketing.
International business enterprises.

658.84 CAT