TY - BOOK AU - Cateora, Philip R. AU - Graham, John L. TI - International marketing T2 - McGraw-hill/Irwin series in marketing SN - 0070598797 U1 - 658.84 CAT 23 PY - 2005/// [Reprinted 2006] CY - New Delhi PB - Tata McGraw-hill KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and index ER -