Cravens, David W.  <br/><br/>
Strategic marketing management cases / 
David W. Cravens, Charles W. Lamb and Victoria L. Crittenden. 
 - 6th ed. 
 - Boston :   Irwin/McGraw-Hill,  c1999. 
 - xvi, 624 pages :  illustrations ;  26 cm. 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA