TY  - BOOK
AU  - Cravens, David W. 
AU  - Lamb, Charles W. 
AU  - Crittenden, Victoria L. 
TI  - Strategic marketing management cases
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256261253
U1  - 658.802 CRA 23
PY  - 1999///
CY  - Boston : 
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -