Terpstra, Ven.
International marketing /
Ven Terpstra and Ravi Sarathy.
- 5th ed.
- Chicago : Dryden Press, c1991.
- xxii, 714 pages : illuatrations ; 24 cm.
Includes bibliographical references and indexes.
0030327679
Export marketing.
International business enterprises.
658.84 TER