Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault and E. Jerome McCarthy.  
 - 12th ed. 
 - Chicago :  Irwin,  c1996. 
 - various pages :  illustrations ;  27 cm. 
<br/><br/> Learning aid for use with. 
<br/><br/>Includes bibliographical references (p. 723-760) and indexes. 
<br/><br/><label>ISBN: </label>0256139911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--United States<br/>Export marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 PER