Boyd, Harper W.  <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Ralph Westfall and Stanley F. Stasch. 
 - 7th ed. 
 - Delhi :  Richard D. Irwin,  c1996. 
 - xv, 816 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 BOY