TY  - BOOK
AU  - Boyd, Harper W. 
AU  - Westfall, Ralph.
AU  - Stasch, Stanley F.
TI  - Marketing research: text and cases 
SN  - 8185386161
U1  - 658.83 BOY 23
PY  - 1996///
CY  - Delhi
PB  - Richard D. Irwin
KW  - Marketing research
N1  - Includes index
ER  -