1993 AMA educators' proceedings :   enhancing knowledge development in marketing /  
edited by David W. Cravens and Peter R. Dickson. 
 - Chicago, Ill. :   American Marketing Association,   ©1993. 
 - xv, 534 pages ;  28 cm.  
 - AMA educators' proceedings,   v. 4. .
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0877572429 
<br/><br/><label>ISSN: </label>08881839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.  
<br/><br/><label>Dewey Class. No.: </label>658.8 NIN