TY  - BOOK
AU  - Cravens, David W. 
AU  - Dickson, Peter R. 
TI  - 1993 AMA educators' proceedings : : enhancing knowledge development in marketing / 
T2  - AMA educators' proceedings, 
SN  - 0877572429
SN  - 08881839
U1  - 658.8 NIN 23
PY  - 1993///
CY  - Chicago, Ill. : 
PB  - American Marketing Association, 
KW  - Marketing.
N1  - Includes index.
ER  -