Clow, Kenneth E.  <br/><br/>
Integrated advertising, promotion and marketing communications / 
Kenneth E. Clow and Donald E. Baack. 
 - 6th ed. 
 - India :  Pearson,  c2014 [Reprinted 2017]. 
 - xv, 455 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO