TY  - BOOK
AU  - Clow, Kenneth E. 
AU  - Baack, Donald E.
TI  - Integrated advertising, promotion and marketing communications
SN  - 9789332518377
U1  - 659.1 CLO 23
PY  - 2014/// [Reprinted 2017]
CY  - India
PB  - Pearson
KW  - Marketing research
N1  - Includes index
ER  -