TY  - BOOK
AU  - Smith, Jeanette.
TI  - Entrepreneur magazine: guide to integrated marketing 
T2  - Entrepreneur magazine small business series
SN  - 0471124397
U1  - 658.84 SMI 23
PY  - 1996///
CY  - New York : 
PB  - Wiley, 
KW  - Advertising media planning
KW  - Case studies
N1  - Includes index.
ER  -