Anderson, Patricia M.  <br/><br/>
Marketing communications / 
Patricia M. Anderson and Leonard G. Rubin. 
 - Englewood Cliffs :  Prentice-Hall,  c1986. 
 - xiii, 450 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135570913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659 AND