TY  - BOOK
AU  - Anderson, Patricia M. 
AU  - Rubin, Leonard G. 
TI  - Marketing communications
SN  - 0135570913
U1  - 659 AND 23
PY  - 1986///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -