Zeithaml, Valarie A.  <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml ... [et al.]. 
 - 6th ed. 
 - New Delhi :   McGraw-Hill Education,  c2015. 
 - xxxiii, 711 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259026812 1259026817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing. <br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI