TY  - BOOK
AU  - Zeithaml, Valarie A. 
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781259026812
U1  - 658.8 ZEI 23
PY  - 2015///
CY  - New Delhi : 
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing.
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -