Greer, Thomas V. <br/><br/>
Cases in marketing :  orientation, analysis, and problems / 
Thomas V. Greer. 
 - 4th ed. 
 - New York :  Macmillan,  c1987. 
 - xiii, 473 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0023470801 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 GRE