TY  - BOOK
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9789339204082
U1  - 658.4012 CRA  23
PY  - 2014/// [Reprinted 2015]
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -