TY  - BOOK
AU  - Gay, Richard.
AU  - Charlesworth, Alan. 
AU  - Esen, Rita.
TI  - Online marketing : : a customer-led approach / 
SN  - 9780199239009
U1  - 658.872 GAY  23
PY  - 2007///
CY  - New York : 
PB  - Oxford University Press, 
KW  - General Management
KW  - India
KW  - Marketing
N1  - Includes index.
ER  -