Panwar, J. S.  <br/><br/>
Beyond consumer marketing :   sectoral marketing and emerging trends / 
J. S. Panwar. 
 - New Delhi :  Response Books,   c2004. 
 - xx, 487 pages ;  22 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0761932585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.--Forecasting<br/>Target marketing.
<br/><br/><label>Dewey Class. No.: </label>658.800954 PAN