TY  - BOOK
AU  - Panwar, J. S. 
TI  - Beyond consumer marketing : : sectoral marketing and emerging trends 
SN  - 0761932585
U1  - 658.800954 PAN  23
PY  - 2004///
CY  - New Delhi
PB  - Response Books, 
KW  - Marketing
KW  - Forecasting
KW  - India
KW  - Target marketing
N1  - Includes index.
ER  -