Lovelock, Christopher. <br/><br/>
Services marketing :  pepple, technology, strategy / 
Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. 
 - 7th ed. 
 - New Delhi :  Pearson,  c2011 [Reprinted 2015]. 
 - xxi, 683 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV