TY  - BOOK
AU  - Lovelock, Christopher.
AU  - Wirtz, Jochen.
AU  - Chatterjee, Jayanta.
TI  - Services marketing: pepple, technology, strategy 
SN  - 9788131759394
U1  - 658.8 LOV 23
PY  - 2011/// [Reprinted 2015]
CY  - New Delhi
PB  - Pearson
KW  - Service industries
KW  - Marketing.
N1  - Includes bibliographical references and index
ER  -