Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation / 
Naresh K. Malhotra and Satyabhusan Dash. 
 - 6th ed. 
 - New Delhi :  Pearson,  c2011 [Reprinted 2012]. 
 - xxviii, 948 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL