Ahmed, Pervaiz K.  <br/><br/>
Internal marketing :  tools and concepts for costumer-focused management / 
Pervaiz K. Ahmed and Mohammed Rafiq. 
 - First South Asian edition. 
 - Oxford :  Butterworth-Heinemann,  c2003. 
 - x, 299 pages :  illustrations ;  24 cm. 
 - Books in the series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750648384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Organizational effectiveness.
<br/><br/><label>Dewey Class. No.: </label>658.802 AHM