TY  - BOOK
AU  - Ahmed, Pervaiz K. 
AU  - Rafiq, Mohammed.
TI  - Internal marketing: tools and concepts for costumer-focused management 
T2  - Books in the series
SN  - 0750648384
U1  - 658.802 AHM 23
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing -- Management
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index
ER  -