Kotler, Philip. <br/><br/>
Strategic marketing for nonprofit organizations :  cases and readings / 
Philip Kotler, O.C. Ferrell and Charles Lamb. 
 - 3rd ed. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1987. 
 - x, 386 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0138513120  
<br/><br/><label>LCCN: </label>86025262  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.<br/>Nonprofit organizations--Marketing--Case studies.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT