TY  - BOOK
AU  - Kotler, Philip.
AU  - Ferrell,O.C.
AU  - Lamb,Charles W.
TI  - Strategic marketing for nonprofit organizations: cases and readings 
SN  - 0138513120 
U1  - 658.8 KOT 23
PY  - 1987///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Nonprofit organizations
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographies
ER  -