Groucutt, Jon. <br/><br/>
Marketing :   essential principles, new realities / 
Jon Groucutt, Peter Leadley and Patrick Forsyth. 
 - First Indian Edition. 
 - Delhi :   Kogan page,  c2004. 
 - xvi, 540 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8175542661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO